Medyanotu.com / Detay – Television channels aim to attract the attention of the audience by changing the day as a last resort in case the series prepared with great expectations do not get good ratings. However, this is a tactic that does not always yield successful results. The Tozluyaka series was a story that started in the summer and started to meet with the audience on Monday evenings. However, due to the return of the Forbidden Apple series due to the new season that started in September, Tozluyaka was shifted to Sunday evenings.
It was an important success that the ratings were still at a good level after Fox TV shifted the Tozluyaka series to the new day. The channel management decided to continue the series, which attracted attention with its youth story, and the series continues to meet with the audience on Sunday evenings.
However, Fox TV’s efforts to keep the Darmaduman series, whose first 3 episodes aired on Thursday evenings, similarly, by changing the day, did not yield any results. The ratings of the 4th episode of the Darmaduman series were also quite low, as in the first 3 episodes. These ratings are not enough for the series to continue, and it turned out that the day change tactic did not work either.
Star TV is experiencing a similar situation. On the pretext of the Stickman TV series, which will start on Wednesday, November 23, the day of the Night’s End has been changed. The series, starring Kadir Doğulu and Neslihan Atagül duo, was broadcast on Tuesday last week and the ratings again failed to meet expectations.
Now, a decision has been reached for both Fox TV and Star TV. What will happen to the series Darmaduman and Night at Ucunda? Will this be continued with low ratings, or will the audience still have a nervous breakdown with the early finals?
It is also difficult for television channels to make decisions about projects with low ratings, because viewers are now very uncomfortable with this situation and criticism is increasing on social media. In the next series project, the audience, whose heart is broken because of the previous series, may not want to watch the project on that channel. The negative repercussions of this situation on audience loyalty are another problem for television channels.
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